Chad Engle

Director of Product Design

Over a decade building products & design teams.

NOW App

NOW App

Communication tool designed to help real estate agents respond faster, move quickly, and get more done. A radically different approach to BoomTowns desktop CRM. NOW promotes faster response times and fewer dropped leads. Available on Android and iOS.


View on App Store

Company
BoomTown
Role
Design Direction, Visual Design
Designers
DJ Fullante, Nate Lacy
NOW App

Consumer Search

Data, performance and A/B testing came together for a ground-up refresh. Viewed by 7.2M visitors monthly our goals included large tap targets, full bleed images and minimal assets sent to the device. Available on all mobile and tablet devices.


Company
BoomTown
Role
Design Direction, Visual Design, UX Design
Designers
Josh Campbell, Will Munce
Outcome
8.2% Global Conversion Increase, 45% Time on Site Increase, 28% Search Volume Increase
NOW App

Lead Matching Engine

Converting leads is great but, matching the right lead with the right agent is even better. The engine that sits at the heart of BoomTowns CRM. Leads are matched based on their search criteria and then are paired with agents allowing teams to better use their talent.


Company
BoomTown
Role
Design Direction
Designers
Kristina O'Connell, Nate Lacy, DJ Fullante
NOW App

Marketing Site Redesign

A redesign that allowed BoomTown to better represent their brand and direct traffic into self identified conversion paths. BoomTown also moved to a new framework (modified bootstrap) allowing the team to iterate & test. Built on Wordpress and Pardot.


Company
BoomTown
Role
Concepting, executive buy-in, writing, editing, creative directing, UI designer, production engineer, project manager, facilitator
Designers
Graham Cerceo, Paul Drake, Erinn Farley
Outcome
67% Traffic Increase, 209% Conversion Rate Increase, 417% Goal Increase
 

How It Works Video

A :90 second brand experience creative directed in house that showcases BoomTowns product. Combining live action, animations and product shots, the video gives a concise overview of the product with a focused message for a first time viewer.


Company
BoomTown
Role
Concepting, executive buy-in, writing, editing, creative directing, UI designer, on set producer, project manager, facilitator, travel booker